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A national volunteer effort of the nation’s Certified Public Accountants to help Americans understand their personal finances and develop money management skills. It focuses on financial education as a lifelong endeavor-from children learning about the value of money to adults reaching a secure retirement.
The AICPA, in partnership with the Ad Council, is pleased to announce the launch of the next phase of its award-winning Feed the Pig campaign with the release of new public service advertisements. Through this effort, the CPA profession strives to improve the financial behaviors of young adults, ages 25-34, by encouraging them to save more. The AICPA’s financial literacy efforts highlight CPAs’ expertise and garner the profession, the state CPA societies and the AICPA tremendous respect from local and federal regulators and legislators as well community and national financial literacy organizations.e..